Magna:
initiative

About
Magna:
initiative

At Magna, we strongly believe that a foundation of creativity, collaboration and the quest to inspire are at the core of any successful entrepreneur. In our view, there’s no better way to foster the development of these traits than through music, and specifically the experience that comes with playing in bands and creating the music that you love. Conceptualizing, creating, collaborating with band mates, merchandising, and of course, entertaining and inspiring others; the abilities acquired are meaningful and vast.


Our Founder & CEO, Joshua Sason’s story is a prime example. Starting his first band at twelve years old and still writing and playing music today, he’s parlayed the traits and attributes acquired along the way into the creation of Magna at twenty two years old, becoming a serial entrepreneur, investor and thought leader who equates the process of building to companies to composing pieces of music -- and performing live to delivering keynote addresses.

“Being in bands from such a young age has provided, bar none, the most vivid entrepreneurial training one could hope for. Of course, I’ve come to learn and appreciate this years later, in retrospect. Now, we want to pay it forward and foster the next generation of great entrepreneurs through a love for music,” Sason says. 


Through the giving of funds, time, energy and expertise, and with great partners, the Magna: Initiative will enable a reality in which more children in their most formative years are given the opportunity, through forward thinking programs and educational means, to learn and create music that they enjoy in a collaborative manner. Essentially, we want to see more kids starting and playing in bands, and we know that we’ll see more and better entrepreneurs later in life as a result. 

About
Magna:
initiative
Launch

On Monday 27th March 2017 we launched the Magna:initiative with a founding dinner at the eponymous Bouley Test Kitchen in Tribeca.

We would like to thank all of the supporters of our Magna:initiative launch event. Together we raised over $60,000 to begin fostering the next generation of impactful entrepreneurs by leveraging the habits acquired through the creative arts.

Starting strong out of the gate, the Magna:initiative has already partnered with two leading entrepreneurial educational institutions, BerkleeICE and Hofstra University, to solidify the Initiative’s thesis and create momentum to drive opportunities forward supporting the connection between the arts and successful entrepreneurs.

The collaboration between BerkleeICE and Magna will result in a thoroughly researched white paper that will substantiate the fact that music studies and a pursuit of music in the developmental years contributes to a higher propensity for influential entrepreneurship later in life.

At Hofstra, the Magna:initiative has underwritten a new program within the university’s school of entrepreneurship focused around what the future of music and record labels could look like. This will once again allow students with a passion for music to see more clearly the connection between creativity and future business opportunity.

We look forward to executing many more exciting plans as a result of the success of our founding evening. Any ideas, concepts, relationships etc. that may be helpful in making an impact through the Initiative are always welcome and appreciated please email: INSERT EMAIL ADDRESS

Our
Supporters